A brand new cellular matchmaking app is aspiring to complete an emptiness that many Muslims and millennials have a problem with: melding Western social norms with cultural expectations present her homelands.
Created by Mariam Bahawdory, who’s first-generation Afghan American, Eshq are a dating application aimed toward Muslims and other people from South Asia, North Africa together with Middle East.
“i desired to create a system in which millennial Muslims could feel comfortable looking for, generally, somebody they really has anything in common with,” Bahawdory, 30, mentioned.
It’s an alternative solution to the traditional matchmaking that takes place between individuals, Bahawdory said. For earliest- and second-generation Muslims inside U.S., there’s many force to rapidly have partnered after graduation from school, she observed.
The app, she added, promotes using your own time to obtain the correct lover and focusing less on someone’s “marriage resume,” which she describes as training, profession and genealogy. “Creating this app had been opening the doors with regards to incorporating the Muslim heritage and american community,” she stated.
There are more programs geared toward Muslims on the market, such as Minder, Ishqr, Muzmatch and Salaam Swipe, however some of these have actually a credibility within Muslim sectors as hookup software, Bahawdory said.
“Eshq differs as this may be the earliest dating software of their kinds around the niche market.